20 ChatGPT Prompts for Marketing Professionals

Create a comprehensive marketing campaign strategy for [product/service] targeting [target audience]. Include: campaign objectives, key messaging, channel strategy (paid, owned, earned), content calendar, budget allocation recommendations, and KPIs for measuring success. The campaign should run for [timeframe] with a focus on [primary goal].

Develop detailed customer personas for [product/service/industry]. For each persona, include: demographic details, psychographic characteristics, pain points, goals, objections to purchase, preferred communication channels, and buying behavior patterns. Also suggest specific marketing messages that would resonate with each persona.

Design a content marketing strategy for [company/product] in the [industry] sector. Include: content pillars aligned with business goals, content formats for each stage of the buyer's journey, distribution channels, content repurposing strategy, and SEO approach. Also provide a 3-month content calendar with specific topic ideas.

Analyze and optimize a marketing funnel for [product/service]. For each stage (awareness, consideration, decision, retention), suggest: key messaging, content types, channels, conversion tactics, and metrics to track. Identify potential bottlenecks in the funnel and propose solutions to improve conversion rates between stages.

Develop a social media campaign framework for [product/launch/event] across [platforms]. Include: campaign theme, content pillars, posting schedule, engagement strategies, influencer integration opportunities, paid amplification recommendations, and crisis management protocol. Provide specific post ideas with copy examples for each platform.

Create a [number]-email sequence for [purpose: welcome series/product launch/abandoned cart/etc.] for a [industry] business. For each email, provide: subject line options, preview text, key messages, CTA suggestions, optimal send time, and A/B testing ideas. Also include overall sequence goals, targeting criteria, and success metrics.

Conduct a comprehensive competitive marketing analysis for [my company] against [competitor 1, competitor 2, competitor 3] in the [industry] space. Compare: positioning, messaging, channel strategy, content approach, pricing presentation, unique selling propositions, and customer targeting. Identify gaps and opportunities my company can leverage.

Develop an SEO content strategy for [website/business] focusing on [industry/niche]. Include: keyword research approach, content topic clusters, on-page optimization checklist, content formats to prioritize, internal linking strategy, and content update schedule. Provide 10 specific content ideas with primary keywords, search intent, and recommended word count.

Create a complete marketing copy framework for [product/service] using the AIDA model (Attention, Interest, Desire, Action). Include headline variations, subheaders, feature-to-benefit transitions, social proof integration, objection handling, and CTA options. The copy should address the primary customer pain point of [pain point] and highlight our unique selling proposition of [USP].

Design a comprehensive marketing analytics dashboard for a [industry] company. Specify key metrics to track across: website performance, social media, email marketing, paid advertising, SEO, lead generation, and revenue attribution. For each section, include specific KPIs, visualization recommendations, frequency of review, and insights these metrics provide for decision making.

Create a detailed product launch marketing plan for [product] targeting [audience]. Include: pre-launch strategy (3 months before), launch day activities, and post-launch follow-up (3 months after). Detail specific tactics for building anticipation, securing early adopters, maximizing launch day impact, and sustaining momentum. Provide channel-specific strategies and success metrics.

Develop a marketing budget allocation strategy for a [size] company in the [industry] with approximately [budget amount] to spend on marketing annually. Break down recommended spend by channel (digital, traditional, events, etc.), by function (acquisition, retention, brand building), and by quarter. Include expected ROI ranges for each category and methods for measuring effectiveness.

Create an integrated marketing communications (IMC) plan for [brand/product] ensuring consistency across all touchpoints. Include: core message platform, brand voice guidelines, channel strategy with specific role for each channel, coordination process between departments (marketing, sales, customer service), and content adaptation framework for different audiences while maintaining message consistency.

Develop a comprehensive A/B testing strategy for [website/email/ads/etc.] to improve [specific metric: conversion rate/click-through rate/etc.]. Include: prioritized elements to test, testing methodology, sample size calculations, test duration recommendations, data analysis approach, and implementation plan. Provide 10 specific test ideas with hypotheses and variables to change.

Design marketing automation workflows for a [industry] business using [platform: HubSpot/Marketo/Mailchimp/etc.]. Include workflows for: lead nurturing, customer onboarding, re-engagement, cross-selling, and event promotion. For each workflow, detail triggers, conditions, actions, timing, personalization elements, and success metrics. Also suggest integration points with CRM and other systems.

Create an influencer marketing strategy for [brand/product] targeting [audience]. Include: influencer identification criteria, tiered approach (micro, macro, celebrity), compensation structure, campaign brief template, content guidelines, performance metrics, legal considerations, and crisis management plan. Provide a framework for measuring ROI and amplifying influencer content across owned channels.

Develop a comprehensive brand messaging framework for [company/product] in the [industry]. Include: brand promise, value proposition, brand pillars, tone of voice, key messages by audience segment, tagline options, elevator pitch, and brand story narrative. Ensure all elements address the specific market position of standing out from [key competitors] by emphasizing [unique differentiation].

Create a marketing localization strategy for expanding [brand/product] into [target markets/countries]. For each market, include: cultural considerations, messaging adaptations, channel preferences, competitor landscape, regulatory issues, pricing strategy, and local partnership opportunities. Provide recommendations for balancing global brand consistency with local market relevance.

Develop a detailed customer journey map for [product/service] buyers. Map each stage from awareness to advocacy including: customer actions, thoughts, emotions, pain points, touchpoints, opportunities for engagement, and relevant marketing materials. Identify moments of truth, potential drop-off points, and recommendations for improving the experience at each stage.

Create a crisis communication plan for a [industry] company dealing with [potential crisis: product recall/service outage/PR scandal/etc.]. Include: crisis response team structure, communication protocols, stakeholder prioritization, messaging templates, channel strategy, spokesperson guidelines, monitoring procedures, and post-crisis recovery approach. Provide examples of appropriate responses for various severity levels.